Task
SEO brief: Create an SEO article that generates traffic to beetroot.co.
Target audience:
CEOs, founders, assistants researching the market for Python
developers. Focus on providing information about and comparing Python software developer
salaries
worldwide, highlighting Ukraine as a country with Python developers that provide a good
cost-to-quality ratio, casually mentioning Beetroot as an outstaffing partner offering
dedicated teams of remote developers...
50 SEO terms, keyword density..
The article should provide comprehensive information on the topic so that users can find all the necessary information in the article, and will not have to conduct further research.
The full original brief is here.
The article should provide comprehensive information on the topic so that users can find all the necessary information in the article, and will not have to conduct further research.
The full original brief is here.
Process
I set out to provide a definitive discussion of Python developer salaries, by analyzing the most authoritative sources available, to make the article's credibility stand out from the general context of marketing fluff.
I used Glassdoor, Stack Overflow’s 2021 Developer Survey, Indeed, Payscale, Glassdoor, US Bureau of Labor Statistics, Jetbrains 2020 Python Developers Survey to 1) provide information on the salaries of all types of developers, and 2) provide more robust, corroborated evidence (as opposed to just picking one source, pretending it is representative, and calling it a day).
Finally, instead of awkwardly making "casual" reference to beetroot.co, I laid bare the fact that the company is in this market, which readers would have already surmised. This paved the way for a brief but direct statement of Beetroot's competitive cost:quality advantage. By providing an evidenced analysis of Python Developers Salaries, I could honestly position Beetroot as a trustworthy source of reliable information, and, by extension, software solutions.
I used Glassdoor, Stack Overflow’s 2021 Developer Survey, Indeed, Payscale, Glassdoor, US Bureau of Labor Statistics, Jetbrains 2020 Python Developers Survey to 1) provide information on the salaries of all types of developers, and 2) provide more robust, corroborated evidence (as opposed to just picking one source, pretending it is representative, and calling it a day).
Finally, instead of awkwardly making "casual" reference to beetroot.co, I laid bare the fact that the company is in this market, which readers would have already surmised. This paved the way for a brief but direct statement of Beetroot's competitive cost:quality advantage. By providing an evidenced analysis of Python Developers Salaries, I could honestly position Beetroot as a trustworthy source of reliable information, and, by extension, software solutions.
