What I did
I used several sources - Glassdoor, Stack Overflow’s 2021 Developer Survey, Indeed,
Payscale,
Glassdoor, US
Bureau
of
Labor Statistics, Jetbrains 2020 Python Developers Survey - so that I could 1) provide
information on
the salaries of all types of developers, and 2) provide more robust, corroborated
evidence
(as
opposed to just picking one source, pretending it is representative, and calling it a
day).
Finally, I took a new approach to the marketing. Rather than awkwardly including a
"casual"
(and
dubious) reference to beetroot.co, I laid bare that beetroot.co is in this market, which
most
readers would have already surmised. This paved the way for a brief but direct statement
of
Beetroot's competitive cost:quality advantage. By also providing an evidenced analysis
of
Python
Developers Salaries, I could position Beetroot as a trustworthy source of reliable
information,
and, by extension, software solutions.
